Panel methodology

Panel composition

The Public Wisdom panel is built through stratified random sampling of U.S. adults — delivering demographic and political representation without the opacity of complex weighting methodologies. Our clients receive a true response rate they can trust.

Recruitment & engagement

Panelists are recruited by mail and onboarded digitally through the Public Wisdom app, where they receive survey invitations via push notification and email. This approach keeps recruitment current with how people actually communicate — not buried in an overflowing inbox.

Survey cadence

Public Wisdom respondents receive no more than four invitations per month. This deliberate cadence sustains genuine engagement and eliminates the incentive structures that produce professional respondents — and unreliable data.

Panel integrity

We treat respondent time as a resource worth protecting. That means no frivolous questions, no excessively long surveys, and no incentive systems that reward misleading answers. Respondents who are respected respond honestly.