Ashley has spent her career turning public opinion data into something clients can trust. She founded Public Wisdom with a mission to build a survey company designed for today’s researchers, one grounded in rigorous methods and real respondents. “The key was to build a panel of survey respondents using rigorous methods so that researchers could again trust their data.” Because good research demands good methods.
Trained by renowned survey methodologist Don Dillman at Washington State University, Grossé holds a Ph.D. in American Politics. She began her career at the University of Michigan’s Institute for Social Research managing the American National Election Studies, and has since led some of the nation’s most significant public opinion research on political behavior and health outcomes. Most recently, her work focused on developing more accurate polling methodologies ahead of the 2024 presidential election.