We deliver high-quality survey research to discerning clients who understand what separates reliable data from the rest. Our clients can’t afford to risk their reputation on synthetic data or research riddled with quality issues — and with Public Wisdom, they don’t have to.
Public Wisdom is a full-service research firm that owns and operates its own national panel of US adults.
Who we work with
- Government agencies and policymakers
- Advocacy organizations
- Academic researchers
- Corporate communications and public affairs teams
- Journalists and media organizations
Our products
01
National surveys.
US adults 18 and over, nationally representative. We design, field, and deliver custom surveys on your timeline. Standard surveys are capped at 15 minutes to keep response quality high.
02
Omnibus survey questions.
Need a question or two on a national survey without paying for a full custom run? Our omnibus product lets you add questions to a shared survey, with results back fast and at a fraction of the cost.
03
Custom panels and state-level work.
Through our partnership with Y2 Analytics, we built and maintain the Utah Political Trends Panel, a probability panel of registered Utah voters used for monthly public opinion research. We can build similar panels for state-specific or election-specific work.
How the panel works
Recruited by mail.
We recruit panelists through stratified random sampling of US adults and invite them by mail. They are not self-selected. That is the single biggest difference between our panel and most online panels.
Pushed to the web.
Once invited, panelists complete a profile online and download our app. Survey invitations go to the app and email.
Capped invitations.
Panelists receive 1 to 4 survey invitations per month. Never more. This keeps response rates honest and reduces the survey fatigue that distorts results on heavily-used panels.
Fair compensation.
Panelists earn $2 to $5 per completed survey. They can redeem in cash or donate to a charity of their choice. Donations drive higher engagement than cash-only models, and they attract panelists who are participating for reasons beyond payment.
Methodology in practice
Probability-based sampling, post-stratification weighting, design effect calculations, and full transparency on response rates and methodology in every report. We publish the methodology because that’s what makes the data defensible.